The Key Elements Of The Web Site (THE 7Cs)

The context of the site captures its aesthetics and functional look-and-feel.
There are 3 dimensions of context. Functionally- A functionally oriented site focuses mainly on the core offering, whether it is a product, service, or information. It also emphasize on utilitarian goals such as ease of navigation. Aesthetics- An aesthetics nature of a site is mainly captured by visual characteristics such as colors, graphics, photographs, font choices, and other visually oriented features. Navigation tools-facilitate the movement of each user throughout the site.

As for the lowyat.net, the site is using both the functional design and aesthetics respectively. It offers several options for accessing and viewing the products, detailed product displays, and all the checkout options that customers have come to expect.And the latest news and updates for those news runner to chase and published with a good quality picture to ensure 100% satisfaction to its user.
As the aesthetics design it visually appealing ,and completely consistent in the use of color palette and graceful navigation . encouraging visitors to slow down and contemplate each latest news, product or features .



Content refers to any digital information included on a website. There are 3 dimensions of content,Time-sensitive Content- very short shelf life - example headlines news

As everyday there is news coming in frequently so by that that makes the latest news to pack at the top and push down the older news

Current Content-does not require frequent updates-example notices of special deals and discounts or tips from experts. From the side bars there are normally latest updates or promotion provided by the stores and by that the website is actually doing a feature to allow visitors knows about the latest promotion. Multimedia mix -this term refers simply to the variety of media - text, audio, image, graphics - incorporated in the website. From its best animated and stunning pictures , now visitors are more enjoying visiting the website because the website uses this multimedia mix feature enabling what interest visitors with its benefits .There are also have 3 types of content, Offering mix - content of the site that contains product, information, and services.



Reference content - is historical in nature and used as supporting or related factual materials.

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  Appealing Mix - this refers to the promotional and communications messaging projected by the company.

Community is a set of interwoven relationships built upon shared interests -this website is actually built by many forumers in lowyat to achieve the goals and requests by loyal customer. they made this website so that visitors are more easier to acquire information rather than going all the way to kuala lumpur to see for itself. It builds closer relationships between consumer and firm and between consumer and consumer. A group of people can create strong lasting relationships that may develop into a community through an engaged and extended exchange of ideas about members common interest.

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Customization is a site's ability to modify itself to or be modified by user. Most of the time popular website is tailored by the firm itself making it initiated and managed professionally by the firm. Secondly there are personalisation in this website . personalization usually allow users to specify their preferences in content ,selection, context selection and personalised tools. Its features are login registration, cookies, personalised email, accountscontent and layout configuration storage, agent.
As for this website I observe it has all the function mention above and there is a special storage system allowing users to track down their visited website so that they wont go confuse and could trace back.
As for the tailoring its mostly based on behaviour of other users with similar preferences. it makes recommendation to the user with similar usage profile for example collaborative filtering.

Communication refers to the dialogue between the website and its users. This communication takes 3 different forms, firm to user (e.g. mail notification), user to firm (e.g.customer service request), user to user (e.g.instant messaging). In this particular website i like the most . it seems that there is all the 3 above to it and what is the most special function it provides are the 3 types of dimension of communicating in the website . Lets observe the broadcast, hybrid, interactive.
As for the broadcast it is a one way information exchange from organization to user and it does not provide mechanism for the user to respond for example in the website it has FAQ ,email news letter,content update notification and lastly is the broadcast event. Besides that the user can a e commerce dialogue and customer servicing, and also the user may able to download any share ware provided in the website . This is called the hybrid.

Connection is the degree to which a given site is able to link to other sites through the hypertext jump or hyperlink , from 1 web page to another. These links embedded in a web page and most commonly presented to the user as underlined and highlighted words , pictures or graphics. But as for lowyat.net they don really focus much on connection . Because they believe they could handle all things by themselves making their customer to be more sure that they are knowing what they are selling.

Commerce is a transactional capability of a site - the sales of goods , product and services on the sites are deal with and also along with shopping carts ,shipping,and payment options , checkout,and order confirmation functionally. Commerce capability are those features of the customer interface that support the various aspects of trading transaction. Focus on functional tools regarding commerce as a design element.There are 4 dimensions of commerce in this website, registration that user registration allows a site to store credit card, info and preferences.



securities sites attempt to guarantee security of transaction and related dat through encryption

and authentication technologies. Order tracking let user are given the ability to check the delivery status of the products they ordered. Delivery options that user are presented with a choice of option to specify their desired speed and cost of delivery .